MY EXPERIENCE
Why not learn a little more about me?
What I’ve done, what I know and how I became the person people call when something weird needs building.
Art & Design
Art & Design
Selected Work
Campaign Visual System
Brand / Campaign
Campaign materials across print, digital, and event environments. Rolled out across teams and channels.
Event Identity System
Events / Annual
Large-scale event identity — registration, app, and on-site materials. Built for busy teams and live event pressure.
Campaign Launch
Launch / Campaign
Multi-channel launch campaign across digital and print. Clear assets, tight messaging, and practical rollout design.
Winchester Creatives
Community / 2020
BIMA-recognised pandemic-era community campaign. Web, illustration, copy, and fundraising. Raised £2,500+.
Ministry of Fish Brand
Agency / Internal
Internal brand, pitch decks, and communications materials for the agency. Proposal design and visual standards.
Digital Motion
Digital / Motion
After Effects animation for digital tools, event screens, and campaign presentations.
Development
Development
Selected Builds
AI / Internal Tool
TARS
AI-powered operational system built for Ministry of Fish. Python, Claude API, Obsidian, custom CLI, and a live dashboard.
Platform / Content
Content Platform
Interactive content templates built for multi-team delivery. HTML5, JS, reusable templates, and QA-ready tooling.
Launch / Digital
Campaign Launch
Digital assets and front-end delivery for a multi-channel campaign launch across UK and EU teams.
Events / Annual
Event App
Annual event app. Registration system, agenda, content delivery, and real-time updates for delegates.
Sports / Media
FOOTBALL NEWS
Sports news platform built from scratch. Real audience growth, live content, and fast-turnaround template tooling.
Web / CRO
Giganet Website
Website rebuild for ISP Giganet. Conversion rate improved from 25% to 51% through UX-led front-end development.
CV — Matt Hampsey
TIMELINE
First-class Digital Media Design
FOOTBALL NEWS and early web builds
Yoke Digital, SEO and production
Ministry of Fish digital lead
Teaching and talks
WHO IS MATT?
Senior front-end developer, digital technical lead, and the person who turns messy requests into working systems.
Systems lead
Product builder
Creative technologist
WHAT CAN I DO?
HTML / CSS / JS
WordPress / PHP
CMS / platforms
AI workflow tools
Design systems
Analytics and automation
MATT
HAMPSEY
Senior Front‑End Developer & Digital Technical Lead. 7+ years building websites, tools, and digital platforms from design through to deployment.
Systems Lead
Product Builder
Platform Specialist
Creative Technologist
7+
Years experience
15+
Delivered projects
25→51%
Conversion at Giganet
BIMA
Award‑recognised campaign
Press → to explore the timeline
University of Winchester
First‑class degree
BA (Hons) Digital Media Design. Built foundations in design systems, motion, and front‑end development.
2016 – 2019
Football News
Built the LUFC News platform from scratch. Real audience growth and live content tooling.
2014 — 2019
Freelance
Early craft
Design, web, SEO, social, and analytics across a range of early clients and personal projects.
2020 / BIMA
Winchester Creatives
Pandemic‑era community campaign. BIMA recognised. Web, illustration, copy, fundraising. Raised £2,500+.
Digital native
From day one
Built things independently before being paid to. That instinct hasn’t changed.
Yoke Digital / 2019
Going deeper
Data administration, front‑end development, and SEO. First production-heavy digital environment.
2020 – Present
Teaching
6‑week front‑end programme at University of Winchester. Industry talks. 5 consecutive years.
2019 — 2022
Ministry of Fish / 2021
Account Manager
Client management, early technical delivery, and project coordination across active digital accounts.
The pivot
From broad to deep
Moved from generalist freelance into production digital work. Broader responsibility, higher expectations.
CMS / Platforms
Platform delivery
Interactive content systems, reusable templates, QA workflows, and delivery tooling.
Events / Annual
Event Platforms
Large-scale event apps, registration systems, agenda tooling, and content delivery.
Multi-team
International work
Multilingual digital delivery across UK and EU teams.
2022 — NOW
Digital Technical Lead
Level up
Progressed from Account Manager. Now leading technical delivery across events, platforms, and campaigns.
AI / Internal
TARS
Built an AI‑powered operational system for the agency. Python, Claude API, Obsidian.
95%
HTML / CSS / JS
Native. The foundation everything else sits on.
90%
Platforms
WordPress, Drupal, Cvent. Deployed and maintained at scale.
88%
Creative Suite
Adobe CC, After Effects. Design to motion.
85%
CMS / Platforms
Content systems, workflow tooling, and platform delivery.
CRAFT & STACK
82%
Analytics
GA4, GTM, Looker. Data that drives decisions.
90%
AI & Automation
Claude API, Python, custom tooling. Building systems that think.
85%
Project Leadership
Client management, cross‑functional delivery, complex environments.
80%
Back‑end
PHP, Node, REST APIs. Enough to own the full stack.
BUILDING
IN PUBLIC
Systems thinker. Creative technologist. The next phase: getting into rooms, building visible work, showing that technical craft and strategic thinking coexist.
RIGHT NOW
Currently
Ministry of Fish
Digital Technical Lead. Building TARS. Laying groundwork for portfolio work and public thinking.
Writing
Writing
MY BLOG
Notes, ideas, and things worth saying. Digital delivery, AI, systems thinking, and the occasional odd tangent.
Posts
Working on it
Coming soon
On AI in digital delivery
Working on it
Coming soon
Systems thinking for small teams
Working on it
Coming soon
What platform work actually is
Working on it
Coming soon
Building TARS: an AI operational brain
Working on it
Coming soon
Why digital delivery is harder than it looks
Working on it
Coming soon
The case for boring, reliable tools
Working on it
Coming soon
Notes from a practical AI workflow
Working on it
Coming soon
